About Leir® Beauty

Leir Beauty was founded with a simple yet powerful mission: to redefine beauty by creating high-quality, innovative makeup and skincare products that enhance, rather than mask, your natural beauty.

Our journey began with Rania Berkeley, a Los Angeles-based entrepreneur who, like many of us, struggled to find beauty products that truly worked for her skin. Frustrated by the lack of inclusive, high-performance formulas, she set out to create a brand that blends cutting-edge science, skin-loving ingredients, and effortless beauty solutions—all designed to work with your skin, not against it.

At Leir Beauty, we believe that beauty should feel weightless, nourishing, and empowering. Whether it’s our advanced skincare essentials or our makeup products that adapt seamlessly to your complexion, every formula is designed to deliver flawless, natural results with minimal effort.